Our Goal:
Designing and releasing the best online ordering experience for our customers.
Deadline:
Super Bowl LIII - February 3, 2019
Today's Date:
November 1, 2018
Days Remaining
Our Choices
- Investigates early design iterations
- Diagnoses pain points and errors
- Small and rather informal
- Allows for thinking aloud by the test participant: narrating their thoughts, reactions, frustrations, and delight
- Discovers the why behind user actions
- Solution iteration and retesting to resolve problems
- Users can suggest solutions based on their habits, context, and usage
- Evaluates instead of diagnosing
- Investigates late-to-finished design iterations after high-level design is completed
- Measures the usability via task times, satisfaction scores, and completion rates
- Assumes the design solution chosen is correct
- Allows for test participant to work independently to validate site usage
- Provides behavioral metrics, physiological measures, and subjective measures
- Validates site performance against goals and benchmarks
Recommendation
Complete 2 formative studies ensuring the foundational elements and interactions of our site are sound.
The second test will allow for clarification of our solutions.
Proposed Timeline
-
11/5
Develop target user profiles
-
11/12
Recruit target user group
-
11/19
Develop task-based scenarios
-
11/26
Initial test session
-
12/3
Iterate solutions
-
12/17
Retest session
-
1/3
Iteration solutions
-
2/9
Release
Justification
Since early work of the Hot Spot’s website is on our test servers, we can devise major tasks for users to complete. Formative testing will allow us to catch major issues, correct them, and test our solutions before the site goes live.
If we wait and conduct summative testing, we may not have enough time to develop solutions. We will also have no way of knowing if those solutions resolve the errors found in testing. Users may be able to complete their tasks, but they may be frustrated with the process.
According to Esteban Kolsky, if the customers are not satisfied, 13% tell 15+ more people about their poor experience. But! 72% of customers share positive interactions with 6+ people.